Can you imagine your customers giving feedback with one-click simple voice messages instead of having to fill in those boring customer feedback forms? And your team supporting them quickly via voice messages, reducing their anxiety while lowering support cost by up to 60%? Well, that is what Softbrik does, Royal Oak’s latest growth capital investment.

Softbrik OÜ, a company originally established in Estonia with a subsidiary in Luxembourg, captures customer feedback with their award-winning voice- and AI-based platform. They provide the most direct and efficient way to get feedback in more than 20 European and Asian languages.

Customers click a link or scan a QR-Code to simply record and send a voice message through any phone browser. The Machine Learning functions of Softbrik’s platform automatically detect key insights and emotions in the given feedback. Support teams can then respond back with a text or voice message giving customers the pleasure of human support and care quickly, with up to 60% less resources compared to live phone calls.

Softbrik is already used successfully by over 30 companies in various industries, ranging from telecom to health & e-commerce. Softbrik, founded by ex-Amazon AWS Innovation Labs Founders Frederik Andersen, CEO, and Romit Choudhury, COO, won several startup competitions and awards at a European level.

‘I truly believe in ML-based solutions that bring companies and their customers closer together. Softbrik provides an easy-to-implement, voice-based customer feedback platform that creates value by multiplying not only the response rate, but also the content. Direct customer feedback is such a great way to improve operations!’ says Dr. Stefan Wolff, Managing Director of Royal Oak GmbH. 

Royal Oak, founded by Dr. Stefan Wolff, is a long-term oriented, sustainable, and reliable investor and advisor, aiming to enhance the success of entrepreneurs.